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Since its user base is significant, it has the ability to run A/B type testing on its data to confirm an exceptional translation of a variety of sentences uniquely fitted into complete reputable piece of language art.ĭuolingo’s innovative and agile ecosystem, best positions them to offer translation services to companies while maintaining a fair business model for free language education. How does Duolingo make money? As the learner is using the platform, he/she is essentially casting a vote of their preferred translation of a sentence. To begin building its value and brand as the #1 global network for language learning, Duolingo has secured strategic partnerships with companies like LinkedIn to share fluency percentages that are attained through its platform. The user interface was inspired by the physiological frameworks around mobile app games, popular for retaining a strong active user base. It has leveraged different technology platforms for simple usage such as the ability to learn through either the use of an internet browser, phone or table. Language learners, for free, can choose to learn over 20 languages and in 34 hours achieve the equivalent of a one semester language class. They have secured over 100 million language learning users in only 2 year of which 20 million are active, which is more than the total count of students in the US education system. Recognizing these two unique users, Duolingo created a science based language education platform that helps translate the web via crowdsourcing through language learners. When considering the langue learners, there are 1.2 billion individuals studying a foreign language and 5 million of those users pay for learning services at an average of USD$ 500. When thinking about the translation services, in the classic model using the most global cost effective solutions, it would take USD$ 50 million to simply complete the remaining 80% of English Wikipedia that has not yet been translated into Spanish. First there are those with translation needs and there are those who are trying to learn a dominant global language.

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Current software technology is not equipped to properly meet translation needs as languages have variations that only humans can pick up.ĭuolingo’s business model recognizes two unique users. The major concern of Duolingo was the lack of bilingual’s motivated to accomplish the business model and mission. Welcome the birth of Duolingo! Duolingo is a creative interactive educational technology firm built with the recognition that in a globalized economy with over 6,500 languages, there is a clear opportunity to capture value by translating the web into multiple languages. Luis now wanted to structure a business around crowdsourcing individuals around the globe to translate the entire web.
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